Bumble and bumble has launched the Hairdresser’s Invisible Oil Ultra Rich collection, a comprehensive haircare regimen that will moisturize even the driest locks, the brand claims.
 
The Ultra Rich collection is cruelty-free and formulated for all hair types and textures, 4C-1A. The creamy formulas are infused with skincare-grade biomimetic Hyaluronic Acid, Kalahari melon seed oil, and the brand’s signature 6-oil blend.

“We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days,” said Christine Hall, vice president, Hair Care & Color Research & Development at The Estée Lauder Companies, the parent company of Bumble and bumble.

A Shampoo, Conditioner, & Hyaluronic Treatment Lotion

The collection includes a Shampoo, Conditioner, and Hyaluronic Treatment Lotion that together deliver scalp-to-ends nourishment and up to 72 hours hydration, high-humidity protection and frizz reduction.

The Shampoo and Conditioner gently cleanse without sulfates, and they are color-safe.
 
The Hyaluronic Treatment Lotion is a multi-tasking leave-in conditioner to moisturize dry, brittle hair. It helps to prevent split ends, detangles, and protects against breakage, while simultaneously providing heat protection up to 450°F.
 
The Hairdresser’s Invisible Oil Ultra Rich collection is available now at Bumble and bumble Flagship NYC Salons, Bb.Network Salons, Bumble and bumble’s website and Sephora.